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The Omada brand experience

At Omada, we recognize that every interaction with our documentation is an opportunity to reinforce our brand experience. This section serves as a comprehensive guide to ensuring that our technical writing not only informs but also embodies the essence of our brand.

Who we are​

Tone of voice​

Clear:

  • Direct, straightforward, and transparent

  • Efficient, matter of fact

  • Professional

Human:

  • Honest

  • No jargon, professional American English

  • Don’t lean on big words or overly long words and sentences to make sure everyone is able to read and understand the content.

Engaging:

  • Honest

  • Driven, inspiring

  • Purposeful

Color palette​

Primary palette​

Consistency of color is necessary to communicate Omada’s brand effectively. The main color palette should be used in all communications.

All graphic elements including type, backgrounds, bars, buttons and icons must be based on one of these approved color families with consistent hue, saturation and brightness for all communications.

Secondary palette​

A complementary secondary palette has been created for supporting content for flexibility in any application. These colors can be used as part of a graphic element or texture on a visual design. These are for limited use and highlights only.

Typography​

The primary font is Graphie Bold and Graphie Regular.

Substitution​

When Graphie is not available:

  • use Arial Nova Bold for headlines
  • use Arial Nova Regular for body copy

Icons & Globe​

Clean and smart

Display icons are a custom set of icons to be used for external collaterals and digital/print marketing.

Use the standard Microsoft icons for presentations, texts, internal communications etc. in our primary colors or white on a primary color background.

Watermarks

Use of the Logomark can be used to add a dynamic feel and consistency across the brand. Used all white with a light opacity and cropped off.

A full globe is available to help tell the story of the logo and can be used in the same way to underline Omada’s global reach across all brand assets.